What is design? It’s art and commerce, fashion and environment. It’s industrial and digital, graphic and experiential. What is design? It begins with ideas—ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response—attention, desire, interaction or purchase. Design is as much a process as it is an end product. The process should be simple.

Demystifying Design: An Argument for Simplicity | Duffy Point of View | Fast Company